Amsterdam-based artist and designer Friso Witteveen started his education in 1984 at the Design Academy Eindhoven,†while at the same time as a musician, began touring the Netherlands and abroad. During this period he developed a special bond with arts, performing at festivals, in theatres and nightclubs, meeting a variety of creative characters.
Friso started working full-time on art and design at the beginning of 1991 and opened his design-studio at†the KNSM harbour island,†Eastern Docklands in Amsterdam – a new high-profile architectural urban development. Friso made his first, of many, Amsterdam Architectural Series – photographic series representing this specific part of Amsterdam.
During the early period of the Studio, his work focused on art direction for performing artists, theatre-groups and bands. This work includes design of stage-sets, theatre programs, and theatre posters, cd-artwork and vinyl-sleeve-design.
The following years he participated in many, diverse projects and took greater interest in design, photography†and architecture. For ING Banking and Rodamco Europe he brought special attention to architectural highlights in annual reports and other main publications.