Inder Salim enacted an auction within the white cube spaces of a gallery. The objects on sale were photographs of his neighborhood mochi (cobbler). The photographs documented the life of Suraj and his wife Kamlesh who live in a rented room with their family of four children and a grandchild. The live auction of the photographs conducted by the artist was aimed at raising money that could be given to the cobbler. Suraj and Kamlesh were present at the event and were seated in large ceremonial chairs, while the auction proceedings were conducted.

The performance attempted as a critique of the exploitative potential of photography that is circulated within the specific context of the commercial art market.