We, the maket segments is an installation that captures a slice of the landscape of targeted advertisements in India. The installation compiles sights and fragments, some familiar, some half-constructed, of silhouettes from a society continually flooded by advertisements. Catchy captions, faces, and artefacts from popular culture animate a visual landscape accompanied by the soundscapes of jingles, speeches, and other scores.

The installation reinterprets digital cultures in online advertising, creating encounters with the characters and characteristics of targeted advertisements. Visuals of advertisements from Meta platforms are deconstructed into elements such as portraits of personalities, iconography, and infrastructure. In their flicker, we glimpse a society continually rewritten for the gaze of prediction and persuasion. 

Installation | 2026