This 3-day course titled ‘Fundamentals of Arts Management: Strategic Planning, Marketing, & Financial Planning’ was conducted by tutors with significant experience in their respective areas and who are leading well-known arts and social enterprise organisations in India.

The course was aimed arts and culture professionals seeking to strengthen their skills for managerial roles in an arts organisation. The course included both theory and practical work and included the following:

• Developing organisational strategy in alignment with its vision and mission
• Arts marketing including audience development
• Financial planning including budgeting

Short Course Tutors

Manisha Gupta (Strategic planning) – She has 17 years of work experience in the civil society sector of India. She has served as Ashoka India’s country representative and created a collaborative community of Ashoka Fellows within the country. In 2003, she quit Ashoka to launch her own practice with social entrepreneurs and their organizations. She served as a strategy partner, communications advisor and fundraiser to large-scale social change movements – all led by social entrepreneurs. In 2007, she launched Start Up! a Delhi-based social venture that incubates early-stage social enterprises and enables mature social change models to scale up. Manisha has written a book on CHILDLINE – the country’s largest child rights movement.

Pooja Sood (Marketing and Communication) – She is the Founder Director of ARThinkSouthAsia. She is also the Director of KHOJ International Artists’ Association, an autonomous, registered society committed to experimentation and exchange in the visual arts. Pooja Sood’s contribution has been in the field of curating alternative contemporary art practices in India as well as exploring different models of collaboration and institution-building in contemporary art. Pooja has spoken and participated in various forums on Indian contemporary art, art management, and South Asian art in India and abroad. She is a Fellow of the Clore Leadership Programme, UK (2009-10).

Mohit Gopal (Financial Planning) – He has completed his management education from IIM Ahmedabad and then joined the International Finance Corporation – the private sector focussed arm of the World Bank. There he analyzed companies for potential debt & equity investments by IFC, learning much about the business environment in India before leaving to start an advisory and consulting firm, Metalogos, in July 2006. Since Mohit has worked with a number of start-ups and early stage companies across India, helping them scale up and become sustainable. He has great expertise in structuring transactions, financial modelling and looking for common sense solutions to complex problems.

Participants: Alekha Engineer, Aparna Gupta, Arnab Banerjee, Rama Rao Peddy, Lalit Vikamshi, Natasha Fernandes, Nidhi Madura, Rudolf Ludwig Kammermeier, Sanjiv Mirchandani, Shamoli Barreto, Urmimala Chaterjee, Vartak Prabhakar Keshav, Venkatesan Perumal, Victor Hugo Gomes.