The AULINJAA project has a double objective: firstly, raise awareness among the local farmer community on the richness of their traditional resources and strength as opposed to harmful ‘new ways’. Secondly, raise awareness within urban cycles on the agricultural issue because what we eat isn’t an abstract reality!We chose to locate our research in Madhya Pradesh, in the village of Aulinjaa, primarily because we have strong ties with the area and this could facilitate our intervention and certainly help it have a much greater and durable impact. We also think that Madhya Pradesh’s lands are still rather pristine and thus, a preventive action can be effectively led there and have an immediate positive impact. We are aware that the organic movement and the question of a sustainable agriculture are vast subjects and this project will be led closely with Navdanya’s expertise in the field.