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This 3-day course titled ‘Fundamentals of Arts Management: Strategic Planning, Marketing, & Financial Planning’ was conducted by tutors with significant experience in their respective areas and who are leading well-known arts and social enterprise organisations in India.

The course was aimed arts and culture professionals seeking to strengthen their skills for managerial roles in an arts organisation. The course included both theory and practical work and included the following:

  • Developing organisational strategy in alignment with its vision and mission
  • Arts marketing including audience development
  • Financial planning including budgeting

Short Course Tutors

Manisha Gupta (Strategic Planning) has 17 years of experience working with the civil society in India. She has served as Ashoka India’s country representative and created a collaborative community of Ashoka Fellows within the country. In 2003, she quit Ashoka to launch her own practice with social entrepreneurs and their organizations. Manisha served as a strategy partner, communications advisor and fundraiser to large-scale social change movements – all led by social entrepreneurs. In 2007, she launched Start Up! a Delhi-based social venture that incubates early-stage social enterprises and enables mature social change models to scale up. Manisha has written a book on CHILDLINE – the country’s largest child rights movement.

Pooja Sood (Marketing and Communication) is the Founder Director of ARThinkSouthAsia. She is also the Director of KHOJ International Artists’ Association. Her contribution has been in the field of curating alternative contemporary art practices in India as well as exploring different models of collaboration and institution-building in contemporary art. Pooja has spoken and participated in various forums on Indian contemporary art, art management, and South Asian art in India and abroad. She is a Fellow of the Clore Leadership Programme, UK (2009-10).

Divya Bhatia ( Financial Planning) is the Festival Director of the annual Jodhpur RIFF music festival (at the Mehrangarh Fort in Jodhpur; Sir Mick Jagger and Maharaja Gaj Singh II are the patrons); the Artistic Director (Theatre) for Aadyam, an initiative of the Aditya Birla Group; visiting faculty for Applied Theatre at the Central School of Speech and Drama (London) and lead/ mentor to their International Collaborative Outreach program in India. He regularly produces and tours music and theatre projects in India and abroad; regularly conducts performance workshops for schools and corporate. And he also acts in films and TV projects. 
Previously, he has been the director of the Prithvi Theatre Festival (Mumbai); program head of theatre at the NCPA (Mumbai); consultant to the British Council (India) on various arts projects; head of theatre at the Celebrate Bandra Festival (Mumbai); artistic consultant and creative mentor to The Hidden Gardens (Glasgow, Scotland); national co-ordinator of Phakama (with LIFT, London). He has co-conceived and devised theatre under his company “Stageleft” with VAMP, a collective of commercial sex workers (VAMP/ SANGRAM Sangli, India) and also an award-winning puppetry project with young people in Dharavi (with SNEHA, Mumbai and Snuff Puppets of Melbourne, Australia). He was the India consultant to the Bonn Biennale and to the Teatr de Welt (2004/2006). He is based in Mumbai. Born in 1966, he did his schooling in India, college at Atlantic College (UK) and graduated from Trent University (Canada). In addition to theatre and music, his interests include contemporary dance, film, trekking, travelling and politics.

This event is part of ARThinkSouthAsia

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